Catch of the Day 2050

Catch of the Day 2050

Categorie
Non-Profit & Overheid
Adverteerder
SEA SHEPHERD
Bureau
Ogilvy | Social.Lab
Jaar
2022
Paginanummer
312

Doelgroep

All Dutch people who love fish.

Merkomschrijving

Sea Shepherd is fighting to preserve our oceans. However, people who eat fish do not want to think about the consequences of their consumption.

Concept

Instead of telling people to eat less fish, we visually confront them with what's left when the fish runs out: plastic. We work together with art students who hand-recreate 'fish' from fished fishing nets.

Media- en middelenstrategie

We exhibit the plastic 'fish' with an Old Dutch Herring Cart at Het Spui in Amsterdam. To reach people outside of Amsterdam, we have released a film that depicts the imaginary journey of the 'fish' from the ocean to the Haringkar.
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